Coke and our OFWs

Sunday, December 4, 2011

The video Coca-Cola Where Will Happiness Strike Next: The Overseas Filipino Workers (OFW) Project has hit a soft spot for us who have seen it. Most of us have family, friends and relatives who live and work abroad, thus, we can certainly relate to the message of the video. It reminds us of them. And likewise, they (our loved ones) are also wishing that someday, they will also experience the happiness of coming home to loved ones as depicted in the video.

Coca-Cola Where Will Happiness Strike Next: The OFW Project

Personally, I have an aunt whom I have not seen for a long time. She is a widow and living on her own in the US. I wish we can bring her home. I also have friends too, who are braving the loneliness of living and working abroad just to provide for their families. It’s a choice that they have made and we are all aware of what are being compromised because of that choice.

A friend of mine who works as a guidance counselor of an elementary school noted that most of the pupils who are brought to her for counseling due to classroom infractions are children of OFWs and are left under the care of relatives. These kids may have the best of everything, materially speaking – nice cars, toys, gadgets and even expensive accessories like gold chains and what-have-yous. However, they lack the love, guidance and care only a father and mother can give. And we don’t stop among kids. These kids grow up into adolescents and adults. While some have the ability to cope and manage, there are those who just can’t. 

It’s a pity that the OFWs bring in the much-needed money to help our economy in exchange of compromising their relationship with their spouses and their inherent duty to guide their kids while growing up. It’s a pity too that there are those who think that OFWs grow money trees. We often hear of people bragging about and living an extravagant life here because of a relative abroad. Being away from your family in a foreign place can be very lonely. We’ve seen that in countless movies. Every centavo that our OFWs earn there means sacrifice. They don’t grow money on trees there, thus, being sensitive and conscientious in asking for and spending their hard-earned money is a very wise thing to do.


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